People Want to Know When AI Is Used in Ads, Research Confirms

People generally prefer to know when they are being shown content generated by artificial intelligence, according to one study. To better understand people's attitudes toward AI-generated imagery in ads--including AI models, background and images--Publicis Media and Yahoo polled 1,200 U.S. consumers, showing them ads that included disclosures stating that AI was used. It found that...

People Want to Know When AI Is Used in Ads, Research Confirms
People generally prefer to know when they are being shown content generated by artificial intelligence, according to one study. To better understand people's attitudes toward AI-generated imagery in ads--including AI models, background and images--Publicis Media and Yahoo polled 1,200 U.S. consumers, showing them ads that included disclosures stating that AI was used. It found that...