Advertising Strategies
Election Night 2024 Set Tours: NewsNight to Showcase ‘D...
With Election Night rapidly approaching, TVNewser is here to provide virtual vis...
Watch the newest commercials from Nissan, American Expr...
American Express promotes Small Business Saturday, which falls on Nov. 30 this y...
5 Takeaways for the Last Weekend of Political Ads
We're entering the final weekend of the 2024 election cycle, which also means th...
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got H...
"From a very young age, I was involved in international commerce, and that's alw...
Overnight Cable News Ratings for Oct. 22-24: Kamala Har...
Tuesday, Oct. 22 In a close fight for the night's most-watched cable news progra...
Election Night 2024: CBS News Shares Its Coverage Plans
It's the end of an era for CBS News as Norah O'Donnell prepares to step down fro...
Jai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on T...
Move Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of ...
Agencies on the Agenda: Croud, Havas and Grey London
Campaign showcases the three agencies on its radar from the past week.
Ad business gained 500 jobs in October as overall US em...
U.S. advertising employment managed a small gain in October. The unemployment ra...
Nielsen gets MRC approval to integrate first-party stre...
Nielsen’s MRC accreditation immediately affects Amazon Prime but could pave the ...
Nielsen Gets First-Party Streaming Data Integration App...
Today, the Media Rating Council (MRC) approved the integration of first-party li...
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Bran...
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banf...
Apple’s Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstratin...
Behind Peloton’s new marketing strategy as it debuts ad...
Peloton is continuing its turnaround with a new ad starring the Watt brothers as...
Etsy’s holiday campaign shows a real-life ‘Where’s Waldo’
Etsy is featuring a “Where’s Waldo” storyline in its holiday anthem spot this year.