Advertising Strategies

Top CMO concerns for the second half of 2024

CMOs are worrying about a host of issues, including the election, measurement an...

7 beverage packaging innovations and the consumer trend...

As drinks become the new snacks, brands borrow packaging structures from other c...

Fighting challenger brands—6 ways to prevent upstarts f...

What brands can learn from Nigel Farage and Reform UK’s British election tactics.

Watch: How Cetaphil and American Express find creative ...

Brand leaders discuss how online inspiration informs ad campaigns.

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Campaign Podcast: Creative Circle report, Channel 4’s Paralympics campaign and Neverland's Tetley resignation

Campaign Podcast: Creative Circle report, Channel 4’s P...

Campaign media editor Beau Jackson and senior creativity reporter Charlotte Rawl...

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Greene King celebrates London life in first work by TMW

Greene King celebrates London life in first work by TMW

Greene King appointed the agency to run its creative account at the end of last ...

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IPA, APA and ISBA launch Production Pitch Process Initiative

IPA, APA and ISBA launch Production Pitch Process Initi...

The initiative aims to improve pitching in the production world.

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What Should Boeing Do to Repair Its Damaged Reputation?

What Should Boeing Do to Repair Its Damaged Reputation?

In April, whistleblower Sam Salehpour--a 17-year quality engineer for Boeing--to...

Watch the newest commercials from H&M, Rolex, Paramount...

H&M hypes its back-to-school fashions with a little help from a bunch of cute kids.

Heinz takes over ‘Deadpool & Wolverine’ trailer to comp...

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Tactical ads from Walkers, EE and Budweiser commiserate after England's Euros loss

Tactical ads from Walkers, EE and Budweiser commiserate...

Brands express pride in the team's performance.

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Apple’s Música Mexicana Film Is a Surreal Adventure

Apple’s Música Mexicana Film Is a Surreal Adventure

After releasing a Japanese manga adaptation earlier this year, Apple continues t...

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Tim Irwin steps down as EssenceMediacom EMEA chief executive

Tim Irwin steps down as EssenceMediacom EMEA chief exec...

Irwin will depart at the end of the summer, when he will move away from a full-t...

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Brainlabs adds Group M and Gravity Media alumnus to global leadership team

Brainlabs adds Group M and Gravity Media alumnus to glo...

New global chief operating officer follows Sue Unerman's addition as global chie...

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The Messi Effect Is Just the Beginning: 4 Takeaways From Copa America

The Messi Effect Is Just the Beginning: 4 Takeaways Fro...

Every four years, CONMEBOL Copa America takes place, with national soccer teams ...

Progressive’s summer of Dr. Rick goes well beyond TV ads

Progressive CMO Remi Kent discusses Dr. Rick’s appearance on ‘GMA’ and in the br...