Advertising Strategies

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WPP's internal whistleblower reports rose by 64% in 2023

WPP's internal whistleblower reports rose by 64% in 2023

The agency holding group received reports from 612 whistleblowers last year, up ...

Nord DDB made a workwear line to spotlight the horrors ...

Please visit this page to view the blog.

Watch the newest commercials from Macy’s, Jiffy Lube, T...

Macy’s hypes its Great Shoe Sale, “with up to 40% off this season’s must-haves,”...

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Measurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster

Measurement Is Key to Make Streaming TV Ad Revenue Grow...

The ecosystem of streaming television is going to continue its surge this year, ...

John Deere’s Gen Z strategy—why it’s hiring a creator f...

The tractor maker today announced its search for a “chief tractor officer” to la...

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John Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel

John Deere Seeks a ‘Chief Tractor Officer’ to Be the Fa...

John Deere is running a celebrity-driven social media campaign for the first tim...

MediaLink reveals new leadership structure following Mi...

MediaLink announced the executives who will lead its two core advisory practices...

CMO tenure stabilizing as female marketers gain ground

An annual report from Spencer Stuart found that chief marketing officer tenure i...

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Brave Commerce Podcast: Glowing Forward With Leadership and Empathy

Brave Commerce Podcast: Glowing Forward With Leadership...

In this episode of Brave Commerce, Nathalie Gerschtein, president of consumer pr...

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WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront

WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of...

Warner Bros. Discovery wants to be upfront about its data strategy. Top line Tod...

Team USA unveils new Olympics marketing strategy in fir...

As the Paris Olympics approach, “One for All” highlights the diversity of athlet...

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Campaign Ad Net Zero Awards 2024 open for entries

Campaign Ad Net Zero Awards 2024 open for entries

Early-bird deadline is 6 June

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Dairylea, Trainline and Channel 4 unite to get kids exploring outdoors

Dairylea, Trainline and Channel 4 unite to get kids exp...

The campaign spans social, dynamic radio and OOH.

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The State of the Workplace, as Told by the Corporate Baddie

The State of the Workplace, as Told by the Corporate Ba...

After graduating from the historically Black university Morehouse, DeAndre Brown...

Applebee’s CMO on new NFL sponsorship, TikTok marketing...

Applebee’s is the new official bar and grill of the NFL.

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Revolut unveils first campaign by Anomaly

Revolut unveils first campaign by Anomaly

The finance app picked Anomaly following a competitive pitch in 2023.