Marketing & Advertising

Kia to sit out Super Bowl as auto category poised for m...

Only one automaker has confirmed a Super Bowl 2025 ad, and Kia is the latest to ...

bg
Veteran Journalist Chuck Goudie to Leave WLS in Chicago

Veteran Journalist Chuck Goudie to Leave WLS in Chicago

WLS investigative reporter Chuck Goudie has left the Chicago ABC owned station a...

Netflix posts record quarter thanks to sports and ‘Squi...

Netflix reported subscriber growth and is raising prices, with its most popular ...

bg
Navigating the Evolving Pet Care Market With Mars Pet Nutrition

Navigating the Evolving Pet Care Market With Mars Pet N...

In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipog...

bg
Netflix Reveals First Ad Tier Price Hike

Netflix Reveals First Ad Tier Price Hike

The numbers 18.91 million -- Netflix's number of paid net subscriber additions i...

bg
Powering a Healthier World: Inside Reckitt’s Mission With Nick Horan

Powering a Healthier World: Inside Reckitt’s Mission Wi...

In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick H...

bg
This is not a drill: SMX Advanced is returning to in-person in 2025

This is not a drill: SMX Advanced is returning to in-pe...

You asked. We listened. The ultimate training experience for expert search marke...

Apple is the world’s most valuable brand—but Walmart is...

The world’s four most valuable brands are technology companies.

bg
How Netflix and Other Streamers Reached Record Ratings in December

How Netflix and Other Streamers Reached Record Ratings ...

Streamers had a festive holiday season full of football and blockbusters. Accord...

bg
3 Ways the Future of TV Was on Display at CES, According to Experts

3 Ways the Future of TV Was on Display at CES, Accordin...

The future of TV was on display at CES, and data and artificial intelligence wer...

bg
Make 2025 the year your video creative shines by Edna Chavira

Make 2025 the year your video creative shines by Edna C...

Join this webinar to learn how Connected TV blends high-impact video with digita...

bg
New Google Ads feature spotted: Asset history

New Google Ads feature spotted: Asset history

Google Ads' new "Used since" column for assets gives advertisers historical cont...

bg
Google Ads revealing low-volume search terms as ‘Private’

Google Ads revealing low-volume search terms as ‘Private’

Google Ads now displays private search terms in Performance Max campaigns, offer...

GroupM restructures its leadership team under global CEO

Brian Lesser makes his first changes to GroupM’s global agency structure, includ...

bg
Group M axes global agency CEO roles in major centralisation push

Group M axes global agency CEO roles in major centralis...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and ...

bg
Aer Lingus chooses Uncommon to manage creative account

Aer Lingus chooses Uncommon to manage creative account

The agency will jump aboard the account this month.