Marketing & Advertising

bg
MediaLink announces executive leadership team; no replacement for Michael Kassan

MediaLink announces executive leadership team; no repla...

The announcement coincides with the Possible Miami conference, where Kassan is c...

bg
Advertising and media help Omnicom beat Q1 growth expectations

Advertising and media help Omnicom beat Q1 growth expec...

The agency group beat Wall Street estimates for the March quarter, with key sect...

bg
WPP's internal whistleblower reports rose by 64% in 2023

WPP's internal whistleblower reports rose by 64% in 2023

The agency holding group received reports from 612 whistleblowers last year, up ...

Nord DDB made a workwear line to spotlight the horrors ...

Please visit this page to view the blog.

Watch the newest commercials from Macy’s, Jiffy Lube, T...

Macy’s hypes its Great Shoe Sale, “with up to 40% off this season’s must-haves,”...

bg
Measurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster

Measurement Is Key to Make Streaming TV Ad Revenue Grow...

The ecosystem of streaming television is going to continue its surge this year, ...

John Deere’s Gen Z strategy—why it’s hiring a creator f...

The tractor maker today announced its search for a “chief tractor officer” to la...

bg
John Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel

John Deere Seeks a ‘Chief Tractor Officer’ to Be the Fa...

John Deere is running a celebrity-driven social media campaign for the first tim...

MediaLink reveals new leadership structure following Mi...

MediaLink announced the executives who will lead its two core advisory practices...

CMO tenure stabilizing as female marketers gain ground

An annual report from Spencer Stuart found that chief marketing officer tenure i...

bg
Brave Commerce Podcast: Glowing Forward With Leadership and Empathy

Brave Commerce Podcast: Glowing Forward With Leadership...

In this episode of Brave Commerce, Nathalie Gerschtein, president of consumer pr...

bg
WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront

WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of...

Warner Bros. Discovery wants to be upfront about its data strategy. Top line Tod...

bg
Oh, Brother: The Verge games Google again for ‘best printer 2024’

Oh, Brother: The Verge games Google again for ‘best pri...

The tech rag used Google Gemini to produce the majority of a satirical product r...

bg
Exclusive keynotes, expert-level sessions, live Q&A and more: Preview the SMX Advanced agenda

Exclusive keynotes, expert-level sessions, live Q&A and...

Don't miss your once-a-year opportunity to attend the only conference designed f...

bg
Google Search Console security update improves management of ownership tokens

Google Search Console security update improves manageme...

You can now more easily see and remove which have access to your Search Console ...

Team USA unveils new Olympics marketing strategy in fir...

As the Paris Olympics approach, “One for All” highlights the diversity of athlet...