Digital Marketing

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Google Search testing ‘AI Mode’

Google Search testing ‘AI Mode’

Google is reportedly internally testing a new feature called 'AI Mode', which is...

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New Google Ads prediction model scores landing page navigation

New Google Ads prediction model scores landing page nav...

Google will prioritize user-friendly landing pages, pushing advertisers to enhan...

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Google Ads optimization: What to stop, start, and continue in 2025

Google Ads optimization: What to stop, start, and conti...

Shift your optimization mindset in 2025 with fresh strategies for keywords, Perf...

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Google refines ad quality systems to improve user navigation

Google refines ad quality systems to improve user navig...

Google will prioritize user-friendly landing pages, pushing advertisers to enhan...

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Is rank tracking dead? Why Google’s new rules are changing the game

Is rank tracking dead? Why Google’s new rules are chang...

Google’s latest move forces SEOs to rethink how they measure success. Here’s wha...

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AI search is gaining traction, but it isn’t replacing Google: Survey

AI search is gaining traction, but it isn’t replacing G...

AI search adoption was highest among younger Americans and the vast majority sti...

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What is ChatGPT and why SEOs should care

What is ChatGPT and why SEOs should care

See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like k...

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Google Ads simplifies conversion tracking with new tag manager feature

Google Ads simplifies conversion tracking with new tag ...

The new Google Ads form tracking in Tag Manager enables codeless conversion even...

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OpenAI drops sign in requirement for ChatGPT search

OpenAI drops sign in requirement for ChatGPT search

You no longer need to sign up or have an account to use OpenAI's search feature.

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Google sees ad potential in Gemini AI

Google sees ad potential in Gemini AI

Google's Gemini AI could become a game-changing ad platform, with potential for ...

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Instagram and TikTok outrank Google for Gen Z shoppers: Survey

Instagram and TikTok outrank Google for Gen Z shoppers:...

Although younger searchers prefer social platforms, Google is still king among m...

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Google organic and paid CTRs hit new lows: Report

Google organic and paid CTRs hit new lows: Report

Google AI Overviews are contributing to the organic decline. But paid ad CTRs ar...

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Top 6 B2B paid media platforms: Where and how to advertise effectively

Top 6 B2B paid media platforms: Where and how to advert...

Make your B2B ads work smarter. Learn how to target high-value decision-makers a...

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How to use Video View campaigns effectively in Google Ads

How to use Video View campaigns effectively in Google Ads

Learn all about Video View campaigns – how to bid for views, target audiences, a...

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Google AI Overviews now with detailed shopping comparisons

Google AI Overviews now with detailed shopping comparisons

Google Search will provide a very detailed comparison of two products within its...

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Mentorship in SEO: How to learn, grow, and build your network

Mentorship in SEO: How to learn, grow, and build your n...

SEO is always evolving. Why navigate it alone? Find out how mentorship can fast-...