Digital Marketing

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Meta adds custom offers to Instagram ad CTAs

Meta adds custom offers to Instagram ad CTAs

Meta's new feature allows advertisers to showcase offer details like discounts d...

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The Google Maps pin scam: A new Google Business Profile threat

The Google Maps pin scam: A new Google Business Profile...

Understand how this deceptive practice affects rankings and learn the safe way t...

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Take the 2024 MarTech Replacement Survey

Take the 2024 MarTech Replacement Survey

What marketing tech have you replaced in the past year and why? Is your martech ...

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Meta unveils Event Coverage stats for advertisers

Meta unveils Event Coverage stats for advertisers

Meta introduces statistics for Conversions API users, allowing advertisers to vi...

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The B2B releases I wish we’d gotten at Google Marketing Live

The B2B releases I wish we’d gotten at Google Marketing...

What B2B advertisers need to know about new features, missed opportunities and s...

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Content marketing and SEO: Creating an integrated SEO plan

Content marketing and SEO: Creating an integrated SEO plan

Explore the benefits of merging SEO and content marketing and how this powerful ...

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Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Amazon’s AI shopping assistant Rufus is live for all U....

Rufus launched nationwide, aiming to improve ecommerce with personalized product...

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OpenAI is ‘going to build a search product’

OpenAI is ‘going to build a search product’

The Atlantic confirms it has granted permission for its content to be included i...

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Report: LinkedIn’s AI ad tool to launch globally this fall

Report: LinkedIn’s AI ad tool to launch globally this fall

Accelerate can slash campaign creation time from 15 hours to 5 minutes while del...

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How to remove court records from Google: 3 effective strategies

How to remove court records from Google: 3 effective st...

Protect your reputation from old court records appearing in Google searches. Lea...

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The rise of forums: Why Google prefers them and how to adapt

The rise of forums: Why Google prefers them and how to ...

Discussion boards are cool again. Find out why Google now prioritizes them and h...

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No deal: Alphabet won’t acquire HubSpot after all

No deal: Alphabet won’t acquire HubSpot after all

On, on again and now off. It appears that Alphabet's rumored acquisition of HubS...

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Hidden Google tool reveals GA4 and Google Ads discrepancies

Hidden Google tool reveals GA4 and Google Ads discrepan...

Google Analytics 4's Conversion Differences report offers a tool to reconcile di...

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Amazon expands ad offerings for non-Amazon sellers

Amazon expands ad offerings for non-Amazon sellers

Amazon's lead generation ad forms for non-Amazon sellers can help businesses cap...

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Google AI Overviews only show for 7% of queries, a new low

Google AI Overviews only show for 7% of queries, a new low

Some of the biggest visibility drops were on education, entertainment and ecomme...

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Google Search Console now lets you set your shipping and return policies

Google Search Console now lets you set your shipping an...

Search Console shipping and return settings take precedence over other methods, ...