Walmart-Vizio Deal Exposes Fragility in Measurement Market
Walmart's intention to buy TV maker Vizio, the largest supplier of automatic content-recognition data in the industry, has sources wondering whether this precious ACR data will be available under the new ownership. In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments. Many...
Walmart's intention to buy TV maker Vizio, the largest supplier of automatic content-recognition data in the industry, has sources wondering whether this precious ACR data will be available under the new ownership. In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments. Many...
