e.l.f. Cosmetics Shines Bright in Super Bowl Comeback

After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its second Super Bowl outing on Feb. 11, the beauty brand's 30-second spot will air nationally and promote an item that first...

e.l.f. Cosmetics Shines Bright in Super Bowl Comeback
After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its second Super Bowl outing on Feb. 11, the beauty brand's 30-second spot will air nationally and promote an item that first...