Frère’s fashion brand is upgrading the ‘tech bro’ look

What do Tim Cook, Jay Z, and Fred Ehrsam (co-founder of Coinbase) all have in common? That would be their interest in Frère, a bespoke ready-to-wear clothing brand that has attracted names all over the tech world. The brand, which only launched in March, is opening its first store in New York’s SoHo neighborhood. Frère […] © 2024 TechCrunch. All rights reserved. For personal use only.

Dec 5, 2024 - 03:51

What do Tim Cook, Jay Z, and Fred Ehrsam (co-founder of Coinbase) all have in common? That would be their interest in Frère, a bespoke ready-to-wear clothing brand that has attracted names all over the tech world. The brand, which only launched in March, is opening its first store in New York’s SoHo neighborhood. Frère […]