Why Oracle Advertising Is Really Shutting Down
Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce. Oracle faced...
Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce. Oracle faced...
