What the Chief Media Officer Job Looks Like in 2024
The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders--Brad Feinberg, Molson Coors vp of media and digital; Shenen Reed, General Motors Global Chief Media Officer; and John Terrana, VaynerMedia Chief Media Officer--met for a discussion...
The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders--Brad Feinberg, Molson Coors vp of media and digital; Shenen Reed, General Motors Global Chief Media Officer; and John Terrana, VaynerMedia Chief Media Officer--met for a discussion...
