How modern girlhood is changing marketing in a post-Barbie movie landscape

Marketing leaders from Weber Shandwick, Mattel and Talk to Jess discuss the Barbie ‘Summer of the Girl’ and how to reach women from Gen Z to Gen Alpha.

Jul 9, 2024 - 01:55
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Marketing leaders from Weber Shandwick, Mattel and Talk to Jess discuss the Barbie ‘Summer of the Girl’ and how to reach women from Gen Z to Gen Alpha.

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