Tourism Ireland Ad Wants to Entice Visitors For Spooky Season
While St. Patrick's Day brings many tourists to Ireland in springtime, Tourism Ireland aims to boost visits later in the year with a campaign venturing into unexpected territory: spooky season. The ad, created by agency Publicis London, uncovers Halloween's Celtic origins. The tourism body and agency worked with academics to trace the festival's ancient history...
While St. Patrick's Day brings many tourists to Ireland in springtime, Tourism Ireland aims to boost visits later in the year with a campaign venturing into unexpected territory: spooky season. The ad, created by agency Publicis London, uncovers Halloween's Celtic origins. The tourism body and agency worked with academics to trace the festival's ancient history...
