The Consumer Trends Guiding Choice Hotels With CMO Noha Abdalla
In a soon-to-be post-cookie world, marketers realize the power of first-party data to guide their marketing strategies. Those who relied on third-party data are now wondering how to catch up with competitors and build their customer profiles. One company already ahead of the game is Choice Hotels, and on the latest episode of The Speed...
In a soon-to-be post-cookie world, marketers realize the power of first-party data to guide their marketing strategies. Those who relied on third-party data are now wondering how to catch up with competitors and build their customer profiles. One company already ahead of the game is Choice Hotels, and on the latest episode of The Speed...
