WPP partners with Google Cloud to power-up generative-AI driven marketing

The move will see the holding company integrate Google’s Gemini into its marketing operating system, already used by L’Oréal, Nestlé and Coca-Cola.

WPP partners with Google Cloud to power-up generative-AI driven marketing
The move will see the holding company integrate Google’s Gemini into its marketing operating system, already used by L’Oréal, Nestlé and Coca-Cola.