The 100-Year Quest to Make a Paper Bottle

Diageo, Pernod Ricard and Procter & Gamble are among a raft of companies testing designs they are betting can help their brands stand out on shelves, woo consumers concerned about plastic and cut carbon emissions.

Diageo, Pernod Ricard and Procter & Gamble are among a raft of companies testing designs they are betting can help their brands stand out on shelves, woo consumers concerned about plastic and cut carbon emissions.