New Google core update coming in weeks

Google said the next Google core update may be released “in the coming weeks.” Google does not yet have a date for when that core update will start to roll out because Google does not know until the core update is tested, evaluated and approved to be incorporated into Google Search – and that has not happened yet.

What Google said. Danny Sullivan, Google’s Search Liaison, posted on the Search Engine Roundtable, saying:

“We’d tell you when the next core update will be if we knew. But we don’t know exactly yet, that’s all. These aren’t scheduled to a particular day. The ranking team makes changes, tests those, evaluates those and eventually we get a launch date. There have been many times I could have said “Core update next week!” because everything was on track for that to happen, but then there’s a need to do a bit more work or other things that might cause a pushback. I would expect we’ll see one in the coming weeks, because that fits in with our general cycle. But precisely when, that’s just not known yet.”

Previous core updates. The last core update we had was the largest core update, according to Google, and was named the March 2024 core update, which started on March 5, 2024 and completed 45 days later on April 19, 2024.

Here’s a timeline and our coverage of recent core updates:

• The March 2024 core update was on March 5th and ended on April 19.
• The November 2023 core update was on November 2nd and ended on November 28.
• The October 2023 core update was on October 5th and ended on October 19
• The August 2023 core update was on August 22nd and ended on September 7.
• The March 2023 core update was on March 15th and ended on March 28th.
• The September 2022 broad core update was less impactful than previous core updates and finished on Sept. 26.
• The May 2022 broad core update was a significant and fast update.
• The November 2021 core update 
• The July 2021 core update.
• The June 2021 core update, which was slow to roll out but a big one.

Other updates. We did recently have a spam update, the June 2024 spam update that started on June 20, 2024 and took 7 days to finish rolling out, completing on June 27, 2024.

But since then, we had no additional confirmed updates. However, we had lots of unconfirmed updates.

Why we care. Many sites are hoping, and have been hoping, to see improvements with the last core update ever since the September 2023 helpful content update rolled out. Most, if not all, of those sites that were hit in September did not see recoveries. They were hoping to see recoveries with the March 2024 core upset, but did not.

So they are hopeful to see recoveries with the next upcoming core update. Will that happen is yet to be determined.