Montefiore Einstein Arranges a Sideways Reunion to Tell a Transplant Success Story

Alexander Payne, the Academy Award-winning director of The Holdovers and Sideways, reunited with his longtime collaborator, actor Paul Giamatti, for a campaign celebrating New York hospital Montefiore Einstein's Advanced Lung Failure and Lung Transplant Program. Giamatti is known for playing curmudgeons in Payne's films, but in this ad by independent creative agency Alto, he's surrounded...