JanSport Ads Mine Gen Z’s Everyday Lives for Comedy Gold
Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life--functional, ubiquitous and essential. But what brand today wants to be on the receiving end of the sick burn, "ya basic," even if it's true? JanSport, a legacy company in a jam-packed commodity category, has decided to lean...
Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life--functional, ubiquitous and essential. But what brand today wants to be on the receiving end of the sick burn, "ya basic," even if it's true? JanSport, a legacy company in a jam-packed commodity category, has decided to lean...
