Introducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As we work with clients, we plan to use [SLMs] because the data set [to train] is smaller, and its tasks are defined to a particular brand's needs," said Michael Olaye, ?senior vice...
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As we work with clients, we plan to use [SLMs] because the data set [to train] is smaller, and its tasks are defined to a particular brand's needs," said Michael Olaye, ?senior vice...
