How CeraVe and Michael Cera Pulled Off an Epic Prank for the Brand’s First Super Bowl Campaign
Weeks of speculation that actor Michael Cera is the founder of skin care brand CeraVe have culminated in a Super Bowl ad that reveals it was all an elaborate prank. The L'Oreal brand's first Super Bowl campaign, developed by WPP and led by agency Ogilvy, has taken an unconventional route involving bizarre public appearances by...
Weeks of speculation that actor Michael Cera is the founder of skin care brand CeraVe have culminated in a Super Bowl ad that reveals it was all an elaborate prank. The L'Oreal brand's first Super Bowl campaign, developed by WPP and led by agency Ogilvy, has taken an unconventional route involving bizarre public appearances by...
