How Mondelēz Grows Revenue Through Albertsons’ Data Clean Room and Pinterest

Snacking giant Mondelez International, home to names like Cadbury and Oreos, found success using Albertsons Media Collective and Pinterest's data clean room solution, a collaboration announced at CES last year. From July 5 through Aug. 15, Mondelez's cracker brand, Triscuit, ran a targeted charcuterie campaign on Pinterest with Albertsons Media Collective, the retail network of...