Greenhushing Morphs to Green Silence Ahead of Election Season

As we near what's expected to be a divisive election season, experts expect brands to avoid messaging that could be considered political--and in the U.S. especially, that includes climate change. The 2024 election season is arriving at a time when greenhushing, a term used to describe brand hesitancy around environmental or climate-related actions they might...

Greenhushing Morphs to Green Silence Ahead of Election Season
As we near what's expected to be a divisive election season, experts expect brands to avoid messaging that could be considered political--and in the U.S. especially, that includes climate change. The 2024 election season is arriving at a time when greenhushing, a term used to describe brand hesitancy around environmental or climate-related actions they might...