DoorDash Dials Up Nostalgia in Campaign For Hispanic Audience
Many Latinx and Hispanic kids may have grown up hearing "Hay comida en la casa" - which translates to "there's food at home" in English - in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform's campaign taps into childhood nostalgia to target Hispanic...
Many Latinx and Hispanic kids may have grown up hearing "Hay comida en la casa" - which translates to "there's food at home" in English - in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform's campaign taps into childhood nostalgia to target Hispanic...
