Disney Touts Scale, Sports and Storytelling at Upfront
In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company's reach and tech are unlike those of its competitors. Among the highlights, Rita Ferro, Disney's president of global advertising, said that one in two people worldwide now connect with a Disney property every day. Ferro also...
In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company's reach and tech are unlike those of its competitors. Among the highlights, Rita Ferro, Disney's president of global advertising, said that one in two people worldwide now connect with a Disney property every day. Ferro also...
