Cetaphil’s Super Bowl-TikTok controversy—brand, agency deny using creator’s viral story

TikTok creator Sharon Mbabazi and her stepfather are now expected to appear in a follow-up to the Taylor Swift-inspired campaign from Cetaphil, Ad Age has learned. 

TikTok creator Sharon Mbabazi and her stepfather are now expected to appear in a follow-up to the Taylor Swift-inspired campaign from Cetaphil, Ad Age has learned.