‘A fresh perspective’: how the PG Tips rebrand aimed to reflect modern Britain

Calling founders Rani Patel and Josh Tenser and PG Tips’ Karen Owen discuss the tea brand’s first major ad campaign in eight years.

‘A fresh perspective’: how the PG Tips rebrand aimed to reflect modern Britain
Calling founders Rani Patel and Josh Tenser and PG Tips’ Karen Owen discuss the tea brand’s first major ad campaign in eight years.