At a high-level event on 24 February marking the start of the 13th Ministerial Conference (MC13) in Abu Dhabi, WTO Director-General Ngozi Okonjo-Iweala and FIFA President Gianni Infantino unveiled the “Partenariat pour le Coton”, a new brand aimed at strengthening the WTO-FIFA cotton partnership and supporting African countries’ participation in cotton value chains. They also called on the public and private sectors to increase investment in African cotton. The event was inaugurated by the United Arab Emirates’ Minister of State for Foreign Trade, Dr Thani bin Ahmed Al Zeyoudi.
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