What Agencies (and Clients) Can Learn From a Fractional Approach
By now, you've probably heard about the fractional CMO--a marketing leader contracted to work a limited number of hours a week instead of as a full-time executive. The fractional CMO is a solution to a problem, and it can be a good one. Companies get CMO-level expertise at a reduced rate, and CMOs get better...
By now, you've probably heard about the fractional CMO--a marketing leader contracted to work a limited number of hours a week instead of as a full-time executive. The fractional CMO is a solution to a problem, and it can be a good one. Companies get CMO-level expertise at a reduced rate, and CMOs get better...
