Verizon Reveals a Significant Brand Overhaul. CMO Leslie Berland Dishes on the Strategy Behind It
Cannes, France--The data will set you free. When Leslie Berland joined Verizon in December of 2023, CEO Hans Vestberg called the moment a "transformative time" for the industry. At the time, Berland didn't know yet what that would mean for Verizon's brand, but quickly the data showed Verizon needed a new look, feel and positioning...
Cannes, France--The data will set you free. When Leslie Berland joined Verizon in December of 2023, CEO Hans Vestberg called the moment a "transformative time" for the industry. At the time, Berland didn't know yet what that would mean for Verizon's brand, but quickly the data showed Verizon needed a new look, feel and positioning...
