This Little Green Leaf Means Your Ad Was Renewably Powered
Adtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small green leaf in the corner of an ad (similar to the AdChoices label), communicates to viewers that the ad was powered with renewable energy as part of Viant's Adtricity sustainability program, which launched Feb. 2023....
Adtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small green leaf in the corner of an ad (similar to the AdChoices label), communicates to viewers that the ad was powered with renewable energy as part of Viant's Adtricity sustainability program, which launched Feb. 2023....
