The Testicular Cancer Society Hijacks Soccer Highlights to Encourage Self-Exams
April is Bowel Cancer Awareness Month and Testicular Cancer Prevention Month. However, while charities raise awareness and tutorials for self-exams readily available on YouTube, such videos are often boring or cringeworthy. To create a self-exam reminder that audiences would watch, the U.S.-based Testicular Cancer Society launched "Highlight Your Balls." Created by agency FP7 McCann Dubai,...
April is Bowel Cancer Awareness Month and Testicular Cancer Prevention Month. However, while charities raise awareness and tutorials for self-exams readily available on YouTube, such videos are often boring or cringeworthy. To create a self-exam reminder that audiences would watch, the U.S.-based Testicular Cancer Society launched "Highlight Your Balls." Created by agency FP7 McCann Dubai,...
