Surge pricing is coming to Wendy’s. Here’s how it already affects bigger purchases, like concert and plane tickets.

The fast-food chain with a red-headed mascot is leaving some people red-faced after the news that it plans to test “dynamic pricing” starting as early as next year.

Surge pricing is coming to Wendy’s. Here’s how it already affects bigger purchases, like concert and plane tickets.
The fast-food chain with a red-headed mascot is leaving some people red-faced after the news that it plans to test “dynamic pricing” starting as early as next year.