Remembering former McDonald’s marketing leader Larry Light and his legacy, which goes well beyond ‘I’m Lovin’ It’
Larry Light, a former McDonald’s marketing leader who died last month, pioneered brand journalism, a less precious way of thinking about branding that is highly relevant today.
Larry Light, a former McDonald’s marketing leader who died last month, pioneered brand journalism, a less precious way of thinking about branding that is highly relevant today.
