Not All Performance Marketing Tactics Are Created Equal
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers must spend smartly and hit their KPIs in the most cost-effective way possible. And yet, over one-third of CPG marketers are unsure if they've...
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers must spend smartly and hit their KPIs in the most cost-effective way possible. And yet, over one-third of CPG marketers are unsure if they've...
