Nike says ‘newness’ is essential to growing its business. One analyst says it’s not working.
As sneaker makers try to stay relevant amid waning demand, Nike Inc. executives on Thursday said they were banking on "newness and innovation" to win over reluctant shoppers. But one analyst on Friday cast doubt on whether those plans would work for all of Nike's customers longer-term.
As sneaker makers try to stay relevant amid waning demand, Nike Inc. executives on Thursday said they were banking on "newness and innovation" to win over reluctant shoppers. But one analyst on Friday cast doubt on whether those plans would work for all of Nike's customers longer-term.
