Move Over, Beyoncé. Content Is Having Its Own Renaissance

Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the evolution of content development. But oftentimes, a brand's sprint can turn into a stumble, calling for speedy texts to brand crisis...

Move Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the evolution of content development. But oftentimes, a brand's sprint can turn into a stumble, calling for speedy texts to brand crisis...