Minnesota Vikings CMO Seeks Athlete Mentality in Marketing
Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, Minnesota Vikings evp and CMO Martin Nance used his career as a wide receiver in the...
Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, Minnesota Vikings evp and CMO Martin Nance used his career as a wide receiver in the...
