MeUndies Enters the ‘Underworld’ In New Brand Chapter
MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn't want underwear to be basic. The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify. "Welcome to the Underworld," created by brand studio Unentitled, which opened this year,...
MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn't want underwear to be basic. The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify. "Welcome to the Underworld," created by brand studio Unentitled, which opened this year,...
