Marketers Breaking Beyond Measurement Challenges to the ‘Fun Science’
Proving the effectiveness of ad campaigns to clients and, sometimes, the C-suite continues to become a more complex task, as challenges aplenty emerge in the measurement process. In a group chat at ADWEEK House during Advertising Week New York, industry leaders from ad platform Blis--who sponsored the session--wedding platform The Knot Worldwide, and creative agencies...
Proving the effectiveness of ad campaigns to clients and, sometimes, the C-suite continues to become a more complex task, as challenges aplenty emerge in the measurement process. In a group chat at ADWEEK House during Advertising Week New York, industry leaders from ad platform Blis--who sponsored the session--wedding platform The Knot Worldwide, and creative agencies...
