Inside Persil’s 24-hour TikTok livestream—and why its goal wasn’t to sell detergent

Laundry detergent brand Persil amassed 350,000 total viewers and received nearly 100,000 comments on its “Wardrobe Refresh Hotline” TikTok Live.

Laundry detergent brand Persil amassed 350,000 total viewers and received nearly 100,000 comments on its “Wardrobe Refresh Hotline” TikTok Live.