How Peacock’s Love Island USA Is Translating Into Brand Impact
Competition reality TV is having a moment for brands--and everyone wants to be the new bombshell entering the villa. According to NBCUniversal, reality television has become a true love story for brand marketing, bringing a 42% increase in likeability compared with television norms and causing a halo effect opportunity for advertisers. Among the highlights, brands...
Competition reality TV is having a moment for brands--and everyone wants to be the new bombshell entering the villa. According to NBCUniversal, reality television has become a true love story for brand marketing, bringing a 42% increase in likeability compared with television norms and causing a halo effect opportunity for advertisers. Among the highlights, brands...
