How Coca-Cola, e.l.f and Benefit are using TikTok Shop to drive sales

Brands such as Coca-Cola, e.l.f. Beauty and Benefit Cosmetics are leaning into TikTok’s growing role as a sales channel.

Brands such as Coca-Cola, e.l.f. Beauty and Benefit Cosmetics are leaning into TikTok’s growing role as a sales channel.