GroupM links with Disney, YouTube, Roku and NBCUniversal to standardise streaming ads
The Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot with enhanced “brand-to-viewer connections” and drive measurable results for GroupM advertisers.
The Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot with enhanced “brand-to-viewer connections” and drive measurable results for GroupM advertisers.
