Free Spirits Embraces the Haters in Edgy New Ad

An ad for non-alcoholic brand Free Spirits stars a self-identified sex worker and culls its storyline from a problematic social media post. What could possibly go wrong? As any marketer or creative will note, it's all in the execution. And what Free Spirits has produced to wrap up Sober October is a sweetly chaste campaign...

Free Spirits Embraces the Haters in Edgy New Ad
An ad for non-alcoholic brand Free Spirits stars a self-identified sex worker and culls its storyline from a problematic social media post. What could possibly go wrong? As any marketer or creative will note, it's all in the execution. And what Free Spirits has produced to wrap up Sober October is a sweetly chaste campaign...