Fallon Appoints Creative Leader Nikki Baker as CEO

Publicis Groupe agency Fallon has appointed Nikki Baker as its new chief executive officer. Baker, who joined the agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019. Novak is leaving Fallon for a yet-to-be-named new opportunity but is...

Fallon Appoints Creative Leader Nikki Baker as CEO
Publicis Groupe agency Fallon has appointed Nikki Baker as its new chief executive officer. Baker, who joined the agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019. Novak is leaving Fallon for a yet-to-be-named new opportunity but is...