Exclusive: Amazon Closes First Upfront With Prime Video, Shaking Up the TV Market
Amazon has big ambitions to shake up the TV industry, starting with this year's upfront. ADWEEK has exclusively learned that Amazon has wrapped its first TV upfront season with Prime Video, pitching its scale, data, and new ad-supported tier for advertisers. While Amazon played up shows like The Lord of the Rings: The Rings of...
Amazon has big ambitions to shake up the TV industry, starting with this year's upfront. ADWEEK has exclusively learned that Amazon has wrapped its first TV upfront season with Prime Video, pitching its scale, data, and new ad-supported tier for advertisers. While Amazon played up shows like The Lord of the Rings: The Rings of...
