Disney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming
Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced today. In addition, Disney is joining Walmart's Partner Lab, a group of connected TV and social platforms that the retailer works with to test new ad formats and...
Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced today. In addition, Disney is joining Walmart's Partner Lab, a group of connected TV and social platforms that the retailer works with to test new ad formats and...
