Craft is a 'crutch' for diminishing creativity, say creative leaders

More risks need to be taken to avoid homogeneous work, according to panellists at a Campaign event at the Cannes Lions festival.

Craft is a 'crutch' for diminishing creativity, say creative leaders
More risks need to be taken to avoid homogeneous work, according to panellists at a Campaign event at the Cannes Lions festival.