Consumer Appliance Startup EDT Raises $2.4 Mn To Expand Product Portfolio

Mumbai-based consumer appliance startup EDT has raised $2.4 Mn (over ₹23 Cr) in its pre-Series A round led by existing investor Sauce.vc, with participation from existing angel investors. 

New investors that joined the round include venture debt firm Alteria Capital, Nicobar cofounder Raul Rai, Atomberg founders Shibam Das and Arindam Paul, Delhivery COO Ajith Pai and Samsonite SA CBO Anushree Tainwala. 

The startup, which manufactures appliances like air fryers, kettles, dryers, etc, plans to use the funds to build its inventory ahead of an anticipated uptick in demand during the festive season. It also bids to launch new products across home, kitchen and personal care while increasing its presence across D2C, marketplaces and offline retail and strengthening its R&D capabilities.

Founded in 2025 by ex-MyGlamm cofounder Naiyya Saggi and industrial design studio Analogy founder Vyasateja Rao, EDT operates in the consumer appliances segment and currently sells products across kitchen and home categories. 

Saggi had first expressed interest in the consumer tech space in 2024 when she exited the now defunct Good Glamm Group. Notably, she had joined the company after her previous venture BabyChakra was acquired by rollup in 2021 as the cofounder of MyGlamm.

The latest fundraise follows a $1.4 Mn round raised by EDT in December 2025, with Sauce.vc among its investors.

Expanding Into Beauty Tech 

EDT’s current product line includes airfryers, electric kettles, and kitchen accessories. The startup is now expanding into beauty tech with the launch of its hairdryer line ‘SUKI’, which is built on EDT’s patent-pending CareDry algorithm.

Priced at ₹8,999, it will initially be sold through EDT’s D2C platform before being made available through marketplaces and retail channels later this year. 

It also has three more product launches lined up across kitchen, home and beauty segments. 

The startup said its other products are currently available on Amazon, Flipkart, Blinkit, Croma and FoodStories, apart from its own D2C platform.

Amazon has emerged as a key sales channel for the company, with EDT stating that its business on the marketplace grew nearly 7X between March and July 2026.

EDT’s products are built around its “Intelligent Care” approach, which combines technology, design, materials and engineering. The company said this philosophy will now be extended to personal care through its “Intelligent Beauty” portfolio.

The latest fundraise comes as a growing cohort of Indian consumer tech startups seeks to build premium, design-led products for consumers willing to pay more for differentiated appliances and personal-care devices. 

Consequently, investor interest in the space has also accelerated. 

Earlier this month, smart-crib startup Cradlewise raised $12 Mn in a Series A round to expand its product portfolio and distribution. In February, home appliance brand Nester raised ₹19 Cr in a pre-Series A round led by Fireside Ventures and OTP Ventures. 

D2C consumer appliances major Atomberg has meanwhile moved towards the public markets and filed its DRHP for a ₹450 Cr fresh issue in August 2026. 

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