Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Mediaradar found that these brands collectively spent less than $3.3 million on X. This is a 98%...
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Mediaradar found that these brands collectively spent less than $3.3 million on X. This is a 98%...
