CMO Tenure at Largest U.S. Advertisers Gets Even Shorter
Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation's 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That's down from 40 months in 2022....
Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation's 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That's down from 40 months in 2022....
